Made Only From Organic or Natural Ingredients

‘Natural’ and ‘organic’ are very mis-used terms in cosmetics. Unlike food, there’s no legislation governing these terms. Products labelled ‘organic’ can contain as little as 1% of ingredients derived from natural or organic origin.

This means that products that are legitimately marketed as natural or organic, are competing with products that are being marketed on the basis of a ‘natural’ image – rather than actual ingredients.

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